Kia Vision Meta Turismo Concept
Kia unveiled the Vision Meta Turismo concept car, which embodies Kia's vision for a new era of mobility. The concept combines dynamic driving performance with a lounge-inspired interior, paying homage to the speed and elegance of 1960s long-distance touring.
The Vision Meta Turismo is a modern reinterpretation of three core experiences:
Its exterior reflects the Kia design philosophy 'Opposites United', featuring a futuristic silhouette that blends soft surfaces with geometric elements. Inside, the design enhances human-mobility interaction through digital technology and creates a highly immersive experience for both drivers and passengers, with unique design elements and a spacious layout.
A highlight is the Kia Vision Meta Turismo's steering wheel, which reimagines the next-generation intuitive driving interface. It offers a more immersive driving experience with three digital modes - Speedster, Dreamer, and Gamer - utilizing AR Head-Up Display (HUD) technology to deliver tailored user experiences for different driving environments. The AR HUD integrates smart glass into the vehicle, enabling drivers to view virtual graphics as if they are floating above the road in three dimensions.
