BMW 7 Series Protection
The BMW E38 model was the basis for the 1995 through 2001 BMW 7 Series automobiles. In early 1988, development began on the third generation 7-series codenamed "Entwicklung 99". From 1989 to 1990 styling work was done initially under design director Claus Luthe (through April 1990), when Boyke Boyer's concept design was chosen and further refined into production form with engineers. In February 1991, the final production design for the new 7-series was approved by the board 36 months ahead of 1994 production. On April 27, 1993 German design patents were filed featuring a pre-production prototype as a design representation. Patents were later filed on October 27, 1993 in the United States. Production started on July 23, 1993 on pilot production models and US specification variants on January 13, 1994, with series production commencing on February 17, 1994 and US-specification in the second half of the year. In May 1994, the 1995 model year E38 BMW 7-Series was unveiled.
The E38 models were offered with either a five-speed automatic or manual transmission; the 730d, 740d, 740i/iL, and 750i/iL had a 5-speed ZF automatic standard. The engine variants in Europe were 725tds, 728i, 730i, 730d, 735i, 740i (4.0 and 4.4 L), 740d and 750i. In the Americas, the models were sold as the 740i, 740iL and 750iL. The 740i/iL were powered by a 4.4 L V8 engine. The base prices in 2001 were US$62,900 for the 740i, US$66,900 for the 740iL and US$92,100 for the 750iL. The considerably rarer 5.4 L V12 was BMW's flagship vehicle, with a 5.4 L 322 bhp (240 kW; 326 PS) engine, also shared by the Rolls-Royce Silver Seraph. V8 and V12 cars had long-wheelbase variants, with the "L" added to the designation. A rare European executive long-wheelbase limousine model was also produced, called the BMW L7, available as both 740iL (4.4 L V8) and 750iL (5.4 L V12) variants. Protection Line light-armored vehicles were built from 2000-2001, again utilizing the 740iL and 750iL platforms, and cost US$99,100 and US$124,400, respectively. These models included body armor, bullet-resistant glass and run-flat tires.
Features of the E38 7 Series included Four-link integral rear suspension, EDC III Electronic Damper Control, ASC+T traction control, high-pressure headlight washers, auto-leveling low beam xenon HID headlamps, power moonroof, a sound system with 14 speakers and four subwoofers as well as 6-disc CD changer, onboard automotive navigation system (1994-1996 MKI based on the VDO-Dayton Carin system, 1997-2000 MKII based on the Phillips system with separate Trimble Navigation receiver, 2001 MKIII based on the Phillips system with internal Trimble Navigation receiver. The E38 7 Series never had the factory DVD-ROM based Navigation system (although upgrading to this system is a simple process) and rain-sensing wipers. Other features included an automatic climate control system with separate controls for the driver and passenger, a three-position memory system for the driver's seat, safety-belt height, new steering wheel and outside mirrors. Front-seat side airbags and a Head Protection System (HPS) airbag were also standard. The 750iL featured an all-leather interior with burl walnut trim, while the sport model featured Sports seats and "Vavona" wood trim. The continuous-motion Active Comfort Seat technology was introduced in 1998 to improve comfort and reduce fatigue for the driver and front passenger.
When the E38 was phased out in 2001 to make way for the new E65, sales of E38s increased noticeably in the car's final months of sales as people moved to buy the car before it was replaced for the 2002 model year. The E65's radical styling and iDrive were not initially well received by consumers, so used E38s increased in value as demand increased. Also contributing to the E38's continued popularity was its appearance in several films such as Tomorrow Never Dies, The Transporter, Bimmer and The Game. The E38 740i featured in the BMW Film Ambush, even though it was the only featured car in the series to be replaced the following year.
1995 E38 used an aluminium block with Nikasil plated cylinder bores - nickel containing silicon carbide particles. Unfortunately, excessive sulphur from fuel reacts adversely with the nickel, causing very slight blemishes in the top few millimeters of the cylinder bore. This is no longer an issue today as US fuel companies reduced the levels of sulfur in their fuel to acceptable levels in the late 1990s.
The last E38 (a silver 740i with black leather interior) rolled off BMW's assembly line on July 27, 2001 to make way for the new E65.
From 1997 to 2001, BMW sold an extended wheelbase version of the E38; the 5.37-metre-long L7, also known as the 750iXL. Based on the 750iL with a 12-cylinder engine, it had a top speed of 250 km/h (155 mph). 899 examples were built. The L7 was only available in the Middle East, Southeast Asia and Europe. The 2000-2001 models had the privacy glass option which gave the luxury of separating the driver from the back passenger.
Since the start of production the entire in-car entertainment system (Radio Function, Navigation System, Television and Telecommunications systems) is based on a very flexible automotive computer system. As a result the E38 models can all be easily upgraded with the newest BMW technologies including BMW's Bluetooth System, the DVD based Navigation system, as well as BMW's CD changers that play MP3s
Contributing to the E38's continued popularity was its appearance in several films such as Tomorrow Never Dies (750iL), Bumer "Бумер" (750iL), Enemy of the State (740iL), Invictus (740iL), Bad Santa (740iL), Fun with Dick and Jane (740iL), Valley of the Wolves (TV series) (L7), Showtime (740i), The Transporter (735i) which was a one off manual 750i badged as a 735i, "Live Free or Die Hard" which was a 2000 740i, and The Game (740iL). Even though it was the only featured car in the series to be replaced the following year, the E38 featured in the BMW Film Ambush which was released in fall 2001.
In the 18th James Bond feature film Tomorrow Never Dies, the sixteen E38 cars used during production were modified so they could be driven from the backseat. The car type is actually a BMW 740iL but they were re-badged as the 750iL. One survives today and can be seen at exhibition "TOP SECRET" at Museum Industriekultur, Nuremberg. Besides the 7 Series saloons, BMW also supplied a $14,000 R1200C motorcycle. BMW received the rights to use movie clips from the film in its multimillion-dollar campaign, and during the 1997 holiday season they offered a special promotion that included the R1200C with the purchase of the 750iL.
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