BAIC Beijing BJ40 Plus
The fully upgraded Beijing BJ40 Plus inherits off-road spirit while achieving an all-round revolution. Its exterior carries forward the family DNA, with the five-element grille and "one large and two small" headlight combination ensuring high recognition; body-color wheel arches and split bumpers optimize visual proportion, while metallic-painted wheel arches expand the visual width. Centered on the "halo" theme, the vehicle is equipped with nearly 200 LED light sources - 26 LEDs foor daytime running lights and 56 for side marker lights - featuring closed-loop halo design that guarantees strong recognizability day and night.
Mechanical performance is greatly enhanced: front/rear track widths are each increased by 80mm, wheelbase extended by 15mm, with a 1925mm vehicle width paired with 265mm-wide tires. Combined with the upgraded tubular spring front suspension, it offers superior driving stability and presence compared to peers. The exposed tow hook and underguards balance practicality and boldness; the external spare tire is moved upward to allow the license plate to be centrally mounted at the rear.
The interior transforms from rugged to "tough yet tender": large-area soft materials, paired with 500D/3 polyester stitching and Nappa-textured ultra-fiber seats, deliver a delicate touch. It retains the five independent air vents (with the middle one evolved into a 4WD switch group) and co-pilot handle; thick vertical door handles enhance off-road safety. Boasting abundant storage space, it comes standard with a 12.3-inch full LCD instrument cluster, 10.25-inch floating screen, electronically controlled four-wheel drive, and other configurations. Laser-engraved decorative parts and hidden off-road logos add sophistication and fun, creating a hardcore off-roader that combines performance with comfort.











