DS Taylor Made No4 Concept
Created to celebrate Taylor Barnard joining the DS PENSKE Formula E Team, the "Taylor made N°4 Concept" embodies DS Automobiles' long-standing commitment to Formula E and accompanies the launch of the DS PERFORMANCE Line Limited Edition, inspired by the DS E-TENSE FE25 single-seater.
Based on the N°4, a strategic model for the Brand, this spectacular and dynamic concept features an imposing "N°4" in the middle of a grille enhanced by a light signature faithful to the production model and headlamps with a pixelated design for a futuristic and high-tech look.
Designed to showcase the DS PERFORMANCE Line Limited Edition and emphasize the strength of N°4, it was bespoke-crafted by the designers at DS DESIGN STUDIO using recommendations from the young DS PENSKE Formula E Team driver, Taylor Barnard. This unique model reflects his personality and embodies an assertive and distinctly high-tech style. Its sleek design, optimised for aerodynamics, expresses performance and lightness in a way that's inspired directly by competition, while its lowered silhouette and wider tracks take cues from the world of video games.
"I dreamt it up, DS Automobiles made it. The N°4 was already my favourite model in the range, so when the brand's design department presented me with this project, I was both enamoured and honoured. Coming up with a sports car that could be mine every day was an exciting experience. This unique creation is the result of a special collaboration, reflecting the remarkable talent of the women and men from DS Automobiles, who make us dream through their new designs." Taylor Barnard, DS PENSKE driver in ABB FIA Formula E World Championship
To help the teams from DS Automobiles create "his" concept, the young Formula E talent shared his preferences with the Brand's Colours, Materials and Finishes department. Drawing his inspiration from the worlds of racing and video games, he expressed his taste for the contrast between dark and monochrome shades, enhanced by discreet splashes of colour. These approaches led to the exploration of innovative textures, playing on shades of grey augmented with purple accents.
Like a Formula E team where each expert contributes to the quest for performance, DS Automobiles' Colours, Materials and Finishes workshops coordinate the finishing touches of the Brand's designs with the same level of demand and attention to detail.
It is in this spirit that the "Taylor made N°4 Concept" shows four portrayals based on titanium, a light and durable material that's a symbol of competition and exclusivity:
Because excellence lies in the detail, the Colours, Materials and Finishes department has improved the concept with "Light Gold" touches, DS PERFORMANCE's identifying colour and the signature of the DS PERFORMANCE Line Limited Edition, on the mirrors, wheel centre caps, embossed bonnet badge and the concept's signature on the tailgate. Spots in purple, Taylor Barnard's favourite colour, punctuate the door openers and "Taylor made N°4" side identifiers. Taylor Barnard's lucky number, 77, is shown subtly on the bonnet badge, the door openers and the lighting integrated into the diffuser.
