Cadillac Optiq
Cadillac revealed the new 2025 OPTIQ, a reimagination of what entry to Cadillac luxury can be. OPTIQ will bookend the EV portfolio while remaining true to Cadillac's brand promise in a competitively priced luxury SUV. It will join the growing Cadillac EV lineup, which also includes LYRIQ, ESCALADE IQ, CELESTIQ and VISTIQ. Building on the momentum of LYRIQ, OPTIQ will launch with several segment-leading features adding to its purpose and distinction.
"Cadillac has always defined American luxury, and OPTIQ is an example of how our bold, innovative spirit is propelling us into the EV future," said John Roth, vice president, Global Cadillac. "Over the past five years, Cadillac has welcomed approximately 1 million new customers to the family globally, while our percentage of younger buyers has increased 5% in the U.S. OPTIQ will be an important gateway to attract luxury EV intenders to Cadillac as we look to offer a fully electric portfolio by the end of the decade."
OPTIQ will have a global footprint, selling in over 10 regions, including Europe.
"As part of Cadillac's all-electric entry into Europe, we are excited to host OPTIQ's debut in Paris. We look forward to providing specifications and opening sales for OPTIQ later this year," says Jaclyn McQuaid, president and managing director of GM Europe.
OPTIQ will launch in standard dual motor all-wheel drive form, contributing to a fun and athletic drive experience. The 6-inch shorter wheelbase (compared to Cadillac LYRIQ) results in a more agile architecture.
"With near-instantaneous torque, OPTIQ delivers a unique and spirited driving experience. The Ultium Platform allows us to fit enough muscle into a smaller package to provide a thrilling performance, delivering a sensation of isolated precision," said John Cockburn, chief engineer.
OPTIQ's exceptional aerodynamic performance enables its Cadillac-estimated 300-mile driving range. The revolutionary Ultium Platform and drive units, along with the use of low rolling resistance tires, also play an important role in the impressive range of the vehicle. A vented rear spoiler, diffusers and other sculptural elements enhance aerodynamics at the rear of the vehicle without compromising the striking SUV vehicle design.
OPTIQ offers a sporty and youthful persona to the Cadillac EV portfolio. Seamlessly blending sophisticated surfacing and technology, the OPTIQ silhouette masterfully balances the visual agility of a fastback with distinctive Cadillac crossover EV styling. Ambitiously proportioned wheels and tires pushed out to the corners of OPTIQ emphasize the athletic character and size of the vehicle.
Other unique exterior design details include:
The interior cabin experience was designed to be high tech, welcoming and connected. OPTIQ packages interior spaciousness and luxury into a comfortable suite. Illuminated décor and embellishments add to OPTIQ's unique interior interpretation of Cadillac luxury, while the suite of in-vehicle technology features creates an intuitive experience.
"OPTIQ's bold design leverages the Cadillac standard for luxury while remaining youthful, sporty and innovative. Its expressive detailing, integrated technology and welcoming interior gives drivers a true immersive experience," said Bryan Nesbitt, executive director, Cadillac Design.
A focus on innovative materials and a new approach to material application and placement creates the most progressive Cadillac interior. OPTIQ's patterned accent fabric is woven from yarn made from 100% recycled materials. OPTIQ's PaperWood veneer is made up of equal parts of tulip wood and recycled newspaper.
The OPTIQ interior experience also includes:
OPTIQ will offer two distinctive trims - Luxury and Sport - enabling the customer to choose a vehicle that matches their own personality and preferences. Pricing starts at an estimated $54,000, including destination charges, excluding tax, title, license, and dealer fees.
