Jeep Wrangler Smoky Mountain Special Edition
The Jeep® brand unveiled the new 2027 Jeep Wrangler Smoky Mountain special edition during the 14th annual Smoky Mountain Invasion in Pigeon Forge, Tennessee. The 10th installment in the Jeep brand's Twelve 4 Twelve Wrangler series celebrates one of the nation's largest gatherings of Jeep enthusiasts and the passionate community that continues to define the Jeep brand lifestyle.
"Few places capture the spirit of the Jeep brand quite like Smoky Mountain Invasion," said Branden Coté, Jeep brand CEO. "This event brings together thousands of members of the Jeep community who share a passion for adventure, freedom and the outdoors. The Wrangler Smoky Mountain special edition celebrates that connection, honoring the people, the place and the passion that make this gathering so special, while delivering the legendary capability, open-air freedom and personalization that define every Jeep Wrangler."
Held each year in the shadow of the Great Smoky Mountains, Smoky Mountain Invasion draws thousands of Jeep owners for a weekend of scenic drives, custom vehicle builds, aftermarket innovation and community. Built on the Wrangler Willys platform, and available as a four-door model, the Smoky Mountain special edition celebrates that spirit through exclusive design inspired by the rugged beauty of the Great Smoky Mountains.
Built for adventure on and off the trail, the Wrangler Smoky Mountain pairs legendary Trail Rated capability with distinctive details that give this special edition a character all its own.
Inside, the Wrangler Smoky Mountain blends durable materials, thoughtful craftsmanship and exclusive commemorative details inspired by the Great Smoky Mountains. An exclusive interior creates an understated, rugged environment, while Terracotta stitching and metallic Blaze Orange accents provide subtle pops of color inspired by the sunrise over the Smoky Mountains.
Orders are open for the 2027 Jeep Wrangler Smoky Mountain special edition, and the package is available on four-door Wrangler with 2.0L automatic and 3.6L automatic powertrains. The Smoky Mountain edition is offered at just $80 above a popularly equipped Wrangler Willys, delivering an exceptional combination of distinctive design, capability and exclusivity to the Jeep brand community.











